“50% of all searches will be voice searches by 2020” (Comscore) is widely cited. Although that particular statistic is misleading both because of how voice search is defined, and because this study dates from 2016, the voice is a phenomenon that the industry needs to address. It is already part of the search landscape, is increasingly ubiquitous (phones, laptops, desktops, watches, smart speakers, smart screens, in-car) and is set to dominate sooner or later. Voice is already creating a dramatic shift in the search industry – it is drastically changing the way people interact with Google / Bing / Amazon / Apple, the manner these services deliver results and the approach we digital marketers need to approach our optimization efforts.
Much like mobile overtook desktop, voice is set to dominate. How does this affect SEO (AEO)? What timeline are we looking at? What are the challenges? Where are the opportunities?
This episode is hosted by Jason Barnard
Guests: Juliana Turnbull (aka SEO Jo), Eric Enge, Dawn Anderson