What are reciprocal links? According to Noisy Little Monkey:
“The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites higher. At best, this is simply a waste of time.”
Knowing this, there was somebody over on Search Engine Journal’s Ask an SEO who asked if the links you didn’t link to are more valuable tan backlinks from sites that you’ve already linked to.
Is this ok to do? The short answer is no, doing link exchanges aren’t allowed by Google, as it goes against their guidelines and can result in manual penalties.