YouTube videos are a great part of marketing for you business, and if you aren’t already using the platform, you should really consider it. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video.

The latest  State of Video Marketing Survey found that a whopping 87 percent of businesses are using video, so it’s clear that video marketing is on the rise. A full 83 percent of marketers say that video gives them a good ROI, up from 78 percent just 12 months ago.

It’s possible that video marketing is an excellent way to build up your overall brand presence and SEO. Unfortunately, there’s quite a lot of pressure to create great content. A larger percentage of the marketers feel the level of competition and noise in video has increased in the last year.

But, it doesn’t have to be so difficult. Search Engine Land has posted some ways you can easily create compelling content, and use video marketing to reach your brand and sales goals.

[Read the full Search Engine Land post here]