According to an announcement by HubSpot, users will now be able to send targeted emails and manage social ad spending. The newly accessible capabilities are meant to help HubSpot’s small to medium sized customers save time by integrating the solutions into a single platform for execution.

Users will be able to send up to 2,000 emails per month as part of the free offering. Additionally, they will be able to manage up to $1,000 in monthly ad spend on Facebook, Google and LinkedIn.

There are several small and growing businesses that are adjusting to the digital-first reality in regards to marketing. They must contend with budgeting, which can be challenging to justify investments in multiple platforms. The strategy behind HubSpot process is bringing this martech together into a single platform. This could really help marketers grow their reach without breaking the bank.

“We believe that email and CRM belong together, and that every marketer, no matter the size of their budget, should be able to see how their efforts are impacting their customers and, ultimately, their bottom line,” said HubSpot CMO Kipp Bodnar. “We’re offering email as part of our free CRM to enable growing businesses to finally see how their efforts impact their customers’ experience beyond just a single email or interaction.”

The reason behind including these free solutions is so HubSpot can position itself to serve the primary CRM, email and social provider for small businesses when they outgrow the free services and need to expand their digital capabilities.

The company also announced the expansion of its free tier of ads tools, which previously only support Facebook lead ads. The new capability allows users to connect to two social accounts to manage, but limits users to Facebook, Google and LinkedIn ads. The tool also includes conversion-level reports which are also integrated with HubSpot’s free CRM

SourceJennifer Cannon