Hummingbird’s Unsung Impact on Local Search

Google hummingbird algorithm With every update to Google’s search engine, there is always going to be some big change that happens to it that seems to impact how thing happen with search results.  There seems to be a qualitative shift in local results due to Hummingbird’s release that many search engine blogs and media outlets haven’t posted about.  Sure, you’ll see posts, blogs and columns talk about what Hummingbird is designed to do, but what about the outcome of the update?  Have we seen any of those types of blog posts?

According to a Moz.com post, written by David Mihm, called Hummingbird’s Unsung Impact on Local Search, David feels that due to a “purer” ranking algorithm in local packs, the overall quality in Google’s local results are a bit lower than before.

David will be working with Dr. Pete over the coming months to create more quantitative local components of Mozcast.  But since the work is still just beginning, David has seen fit to describe what he sees right now with an analysis.

To read the analysis, you can check it out by following the link below: