What is HVAC Specific SEO?
Also known as Search Engine Optimization, SEO is a strategic process of optimizing your website, and its individual pages and links, so that it will show up higher in the rankings of organic search listings on search engines like Google, Bing, and Yahoo! HVAC SEO is simply the same search engine optimization tactics, but employed for targeted, industry keywords.
Thrive Business Marketing has been perfecting SEO for the HVAC industry for over a decade. We know exactly which search terms drive new business. Combined with your brand, and your location details, we can make sure your business shows up in search and drives new leads and profits to you!
Isn't it Just About Keywords?
Yes, SEO is about keywords. But it goes much deeper than that. Proper Search Engine Optimization takes dozens of elements into consideration, starting with audience and location factors, and content architecture and technical development. Knowing which keywords, and the type of content and links that work best for HVAC businesses, is a key reason to contact Thrive Business Marketing for your heating and cooling business’ SEO needs.
Audit & Planning
You need to know where you are before you can know how to move forward. For this reason, we like to start all heating and cooling SEO campaigns with an audit of your website, your local audience, and your competitors. This review is the foundation of our plan, which will help us propel your SEO success.
Mobile SEO Planning
Is your website mobile friendly? Does it pass Google’s mobile test? Beyond that, does it rank well in mobile organic listings for HVAC related searches? And is the navigation and content laid out in a preferred mobile fashion? Since mobile is so critically important to SEO these days, we’ll make sure all of these elements are set up for mobile SEO success.
Local SEO Focus
Most heating and cooling companies are locally focused. Knowing this, we’ll employ specific local SEO strategies for HVAC related searches, to ensure your business shows up well for your local audience. Many of our SEO strategies are the same across the board; but when you need to be locally focused, there are some additional tactics to employ to ensure the greatest possible local rankings.
Audience & Keyword Building
Now that we have a great understanding of your business, how and where you need to target, and what kind of competition we’re up against, we can dive into audience-specific keyword planning. We already know the top lead-generating keywords across the heating and cooling industry. But we’ll need to define these keywords in tandem with your geographic target(s) and local competitors. Doing so allows us to build a primary and secondary set of keyword targets to drive new leads and profits.