The Interactive Advertising Bureau, or IAB for short, has moved quickly to catch up with blockchain.

A week ago, its Blockchain Working Group had announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations.  Included in this effort is a white paper that pinpoints the most promising ad-related aspects of the participating projects, sets up some standardization targets and possibly notes which claims are farther off.

The Working Group is releasing some explainer documents.  There is a free Blockchain Technology Primer and a Resources Wiki,both assembled by Working Group participants.

[Read the full article on MarTech Today.]

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