logo_ibm13bar_largeIt looks like IBM is trying to get its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you are search for.

In order for that to happen, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal didn’t get disclosed.

These two companies built XPS over the last three years.  With XPS, a shopper emplys natual language to conduct a dialogue based around questions and answers, which leads to XPS’ recommendation of the best product or service.  At this point in time, two such produt recommenders have been implemented using this “conversational commerce” – the first is 1-800-Flowers and the second is The North Face.