The “Advertising Accelerator with Watson,” a predictive ad solution, has been released by IBM. It uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segments opportunities. The solution can even analyze campaign results based on the creative and audience perspective.
It has been built on the Watson platform and has been designed in order to deliver hyper-personalized ad creative. Because it has the ability to deliver creative that resonates with particular audiences based on a predictive model, it could eliminate much of the guess work and testing that comes with determining what creative elements are going to drive the most engagement.
“Matching creative iteration with audience segment is the next step in campaign optimization,” said Lending Tree’s Senior Director of Marketing Josh Eldridge. Lending Tree and Potential Energy Coalition are two brands that have confirmed they will be implementing a beta of IBM’s Advertising Accelerator.