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IBM’s Michael Trapani: AI May Never Understand A Great Meal, But It Understands Performance

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The topic of  IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October is “How AI will let us be marketers again.”

Artificial Intelligence (AI) can now tackle all the dreary and impossibly tasks that will allow marketers to get back to the fun stuff, such as creating campaign stories.

But, Barry Levine recently asked Trapani, where are the limits for AI in marketing?

[Read the full article on MarTech Today.]

Source – Barry Levine

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