We’ve heard the saying, “If it isn’t broke, don’t fix it,” right? If that statement holds true, we could reasonably say the same thing about online ad targeting. If our ad targeting is working, wouldn’t it stand to reason that more of it should yield even greater results? It seems that many believe that more is always gong to be better. But is this true?
To be truthful about it, no. And to be a little more specific, I should say that more won’t always be better. This theory that more is better sounds great on paper, but in practice, things don’t always work out the way you’d expect. In many cases, it’s possible to respond negatively to additional targeting because of diminishing returns.
More on this matter can be found in an article found on Search Engine Land, written by Nathan Safran. In his post, Nathan asks the question, “Is more targeting always better?” In my opinion, more targeting can be better…to a point. Unfortunately, there are always going to be factors you have to take into consideration before you can throw out even more ad targeting.
Nathan does bring up some good points in his Search Engine Land post. To find out more about what he has to say on this subject matter, follow the link below to find out more.
Search Engine Land: If Online Ad Targeting Works, Does More Targeting Work Better?