There was an anonymous update on the Google Webmaster Blog this morning from Google’s Search Quality Team saying that if webmasters continuously violated the Google Webmaster Guidelines and they get caught, ‘further action’ will be taken by Google against your site and/or “a successful reconsideration process more difficult to achieve.
More specifically, Google is talking about manual actions, which are the penalties that you see in the Google Search Console that are issued manually by Google Search Quality representatives. Keep in mind this is different than the automatic actions taken by algorithms, such as Panda and Penguin.
Google gave an example:
“A webmaster who received a Manual Action notification based on an unnatural link to another site may nofollow the link, submit a reconsideration request, then, after successfully being reconsidered, delete the nofollow for the link.”
If this is the case, the webmaster is going to see that it’s now tougher to receive a successful reconsideration request or he may see stiffer penalties on the site.
You may be able to learn more about that intent at the Google Webmaster Blog.