Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon

Search Engine Journal has been running an interview series for a while now, and we have yet another one that might be interesting to you all to check out an interview that was done with John Gagnon of Bing Ads.  In the interview, advanced metrics was discussed, as well as what you should look for when it comes to performance on your next campaign.

John will point out which metrics should be looked at, and what sort of things we should be measuring in our next campaign.

Original Source by John Rampton