What is influencer marketing? In a nutshell, it’s a type of marketing that focuses on specific key individuals, or types of individuals. Basically, instead of focusing on a target market as a whole, the marketing practice zeros in a specific people. This form of marketing has centers around the marketing activities of specific, potential buyers.
But then again, many of you already knew that, right? Of course you did! And if you didn’t, we won’t tell anybody you didn’t know.
Daniel Cristo has thought about how influencer marketing has evolved and changed. But Daniel had a thought come to him. He hasn’t heard anybody talk about Google’s plans to dramatically change it. This is the topic that Daniel discusses in his blog post, Influencer Marketing: How Google Will Change The Game.
To hear what Daniel has to say about this, you can follow the link below to read more: