When Instagram launched shoppable organic posts for businesses in the US last year, it gave brands the ability to add e-commerce links within their Instagram organic posts.

Today, the app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany, Australia, Brazil, Canada and Spain.


“With easy access to pricing and product details, shoppers can tap on a tagged post within their feeds or through the shop button on a business’s profile to take the next steps to learn more,” says Instagram.

The company says that about have of the daily active users in the US that it gets follows a shopping business account.  Over 200 million users visit one or more  Instagram business profiles daily.  To Lulus, a brand that is participating in the beta, says that it has seen “tremendous” value and growth since the testing first began.

“Since launch, shopping on Instagram can be directly attributed to over 1,200 orders and over 100,000 sessions,” says Lulus Vice President of Marketing Noelle Sandler. A marketing manager for the hair product company TYME says website traffic from Instagram has increased 44 percent since using the shoppable organic posts.

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