According to an Engadget report, Instagram is coming out with Checkout for IGTV, as well as testing in Reels, later this year.

With Checkout, users can purchase products tagged in both images and videos found within the Instagram platform.

These changes are “made to appeal to brands and influencers who want more ways to monetize their presence on the app. Instagram is also testing commercials in IGTV, its feature for longer-form video, and has said it will share ad revenue with users.

According to Engadget, “the new shopping features could be particularly appealing to creators who already are used to directing their fans to their online stores and merch shops. As with other shopping features that use Instagram Checkout, users can tag specific products in their videos, which are then available to purchase from within Instagram. Adding shopping to Reels could also help the app lure talent from TikTok, which has also tested shopping tools for its stars.