Ever since ‘Reels’ was unveiled in India by Instagram a couple of months ago right after TikTok was banned in the country, things could look up for Reels since there is no competition.
Now, Instagram is adding a new, dedicated Reels tab on the function bar of the app for Indian users.
Before TikTok’s ban in India, it was reported that it had 200 million Indian users at the time, and if creators and influencers from TikTok aren’t able to use that platform now, Instagram’s Reels function may be the next big place they can go to in order to get their content out there.
Read more at Social Media Today for more details.