There’s been quite a lot going on with Instagram’s advertising business this year. The company rolled out new ad formats that could contain links, expanded the length of its video ads, and even made it easier for advertisers of any size to buy its ads and target those ads.
Because of these actions taken by Instagram, they can now claim that there are over 200,000 active advertisers as of February 2016. This news was announced by Facebook on Wednesday, and with it, comes the fact that the company now has more advertisers than Twitter, which had more than 130,000 active advertisers as of the fourth quarter of 2015.
Although Instagram boasts a more advertisers than Twitter, we should be fair about this. Twitter did the work all on their own, where as Instagram used Facebook as a jumping board to a higher advertiser count. For Instagram, advertisers are able to use the same self-serve tools from Facebook that enables them to buy ads on the larger social network. Even so, at the end of the day, Instagram still has more advertisers.
James Quarles, the global head of business and brand development at Instagram, said that “We’ve gone from hundreds of advertisers last summer to now more than 200,000, which is exciting because the more diverse our advertiser base, the more relevant we can make the ads people see.”
The company managed to extend their ad business worldwide as well In September, Instagram managed to expand the number of countries in which it sells ads from 8 to 30. Since then, the number grew to over 200 countries. At this point, 75 percent of the 200,000 brand that buy ads on Instagram are outside of the US.