Is Instagram Stories something you’re going to include in both the holiday season, as well as your everyday marketing plans?
Instagram marketing is great because it works wonders for brand awareness, as 83% of users say that social networks helps them discover new products or services. 75% of Instagram users consider brands with Instagram accounts relevant and 78% perceive them as popular.
Currently, Stories and Reels have become a quite popular part of Instagram, but Stories is where it’s at. It’s a great way to maintain connection with the people who are following your brand, allowing you to showcase your latest deals and offers.
Since brands are typically just reposting their feed posts to Stories, marketers need to find a way to capitalize on the potential of various Stories features.
If that’s the case, how does one approach Instagram Stories successfully? Luckily, Instagram has shared some tips with us, which can be found in the following infographic. Instagram’s original post can be found over here,
Source – Social Media Today