Instagram has been extending its TikTok-like short-from video product “Reels.” recently. It launched Reels in Brazil last November, and will be releasing it in France and Germany, TechCrunch reported. With this rolling out, a new ability will be available for users to share Reels to their Feeds, rather than just limiting them to Stories.
TikTok’s New Hub
TikTok has debuted a new studio hub on June 25 for brands and agencies. TikTok for Business is globally available across for its 20 something markets, hosting services and ad formats for advertisers. Not only that, but the company debuted Brand Scan with tech partners Bare Tree Media, Subvrsive an Tommy. Brand Scan is an AR ad format.