Although TikTok is the most popular short form video platform, Instagram Stories offers great reach and branding potential, despite it’s not quite to the level of TikTok’s popularity. If you can use Stories in the right way, you can really enhance community and engagement around your products and services.
But what would you consider to be the best format for Stories?
The team from Socialinsider conducted an analysis of over 962k brand Stories to see what worked and what didn’t.
You can check out Socialinsider’s full report here, or take a look at the infographic summary below.
Source – Social Media Today