A feature is being tested by Instagram that lets users add open-ended questions within Stories, making content on the app more interactive.

Currently, the app allows users to post polls with multiple-choice answers.  Users can direct message somebody in response to a Story.  By allowing open-ended questions within a Story, Instagram wants to create an increased engagement between users.  This is opening the door for brands and influencers to enable more public conversations with their followers.

A spokesperson for the company said that the app is testing the feature, but couldnt give any other details at the time.  Android Police was tipped off about the latest feature last week, while TechCrunch reports users in Indonesia and Spain have been able to add open-ended questions to their Stories.

Kevin Systrom, Instragram’s CEO said that the app has more than a billion monthly active users.  He shared the latest user numbers during the the launch event for IGTV — Instagram’s new video platform that lets anyone post videos up to an hour in length.

“On Instagram, people are watching 60 percent more video than they did just last year,” said Systrom. “An entirely new category of video now exists, and it’s being made by creators.  Teens are watching more creators online, and simultaneously watching less and less TV. Teens may be watching less TV, but they’re watching more creators online … That makes Instagram one of the largest and most engaged audiences anywhere in the world.”

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