Instagram Tests Replacing Activity Tab With Shopping Tab

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Instagram is changing out the Activity tab with a ‘Shop’ tab for some users as part of a global test.

Rather than seeing the normal heart icon in Instagram’s navigation menu, these users will see a shopping bag icon.

Users who tap on the icon will be taken to the Instagram Shop section that was introduced in May of this year. Previously, Instagram shopping could be accessed via the Explore section. This is where it will still reside for users who aren’t taking part in this test.

This feature can be found globally, as it was originally available only in the US.

Check out the full post here on Search Engine Journal

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