This week, Instapage is announcing that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option.

The company said that it worked with Google to offer the format for mobile landing pages.  With this being backed up by Google itself, AMP is an open-source project that creates faster landing speeds for webpages and ads on mobile devices by providing a restricted version of HTML, an AMP-specific JavaScript library that provides faster rendering, as well as the use of the Google AMP cache.

Oliver Armstrong, the VP of Product, said that, even though Instapage is currently offering AMP only for mobile pages, it’s prepping for the use of the format in the future for desktops.

[Read the full article on MarTech Today.]

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