Recently, a number of people took part in the SMX West 2015 conference, including Bill Tancer, who wrote Everyone’s a Critic and gave the conference’s keynote. During this time, Mark Traphagen was given the chance to sit down with Bill and talk about the importance of online reviews to search marketers, based on the research done for Everyone’s a Critic. Tancer is the General Manager for Global Research at Experian Marketing Services.
The expertise that Tancer has concerning consumer behavior online makes him a great source for major publications and news media. This is why Mark wanted to have an interview with him regarding this information. For those who are interested, Mark has taken the interview and printed it up in a written post that can be found on Search Engine Land.
To check out the interview, follow the link below.
Search Engine Land: Interview: Author Bill Tancer On The Search Impact Of Reviews