As long a you have a solid competitive analysis, you will have a priceless insight into what works for other folks in your industry, but it isn’t always easy to do right. In this episode of Whiteboard Friday, Cyrus Shepard will walk us through how to perform a full competitive analysis, including:
- How to identify your true competitors
- Keyword gap analysis
- Link gap analysis
- Top content analysis
Also, check out these tips on hat tools can help with the process and the new guide on SEO competitive analysis.