Have you ever thought that it’s always best to travel down the safest road, simply because it’s safe and you know you’ll have the greatest chance of success of making it through? SEO can be the same way for a lot of people. Doing the safest things in SEO may result in some good, safe results, but what if you did something a little different?
But what if you decide to take some risks in the unknown? Sure, there could always be a higher risk of failure, but there’s also a good chance you’ll run across some happy accidents as well. These happy accidents would and could never happen if you never even bothered to try something new.
In this episode of Whiteboard Friday, Rand Fishkin explains the importance of putting some time and resources into non-measurable, serendipitous marketing.