What is direct traffic? If the traffic comes directly from the URL or a bookmarked website, then it is considered direct traffic. This would typically indicate that people are not only interested in something in your industry or market, but in your specific brand. This means there is a high chance they’ll return to your website sometime in the future.
But does direct traffic factor into you search rankings on Google?
If you have people coming to your site directly from the URL, this means that they already know you, and that means a lot of good things about your company, especially to Google. A good source of direct traffic like this tells Google a lot about the popularity and authority that your site has.
But what do the experts have to say about it? Find out below with an article by Miranda Miller where she figures out if Google factors direct traffic into our search rankings or not.