Why does a business need a blog? The main reason our companies can benefit from the inclusion of a blog is to increase their visibility. Simply put, if you can create a lot of content, which is what blogs are great for, the more opportunities you’ll have to show up in search engines and drive organic traffic to your site. Blogs are the perfect platform to strengthen your SEO strategy.
But which is better for you blog? Should you have it onsite or offsite from your main website?
Over on Search Engine Journal, somebody asked this question:
“Is it better to run a blog that links back to your company website for SEO, or have articles already on your website that contain the same information you would write in a blog?”
It seems that there are several good reasons to keep your blog on the main site, and you can check out those reasons over at Search Engine Journal.