Do you think that syndicated content will affect your organic search rankings? Syndicated content can be viewed as both good and bad, because on one hand, it can help outrank the original content, but it can also be viewed as spam as well.
What is syndicated content, you might be wondering.
Content syndication is when content from one site is republished to another. By republishing the content in this way, you will be increasing the reach of your content by introducing it to more audiences, and increasing your reach. You will be able to drive more people back to your own website by doing this.
Here’s what Google has to say on the topic:
“Syndicate carefully. If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.”
Search Engine Journal had this to say about content syndication:
“While fear over “duplicate content” penalties is exaggerated in the case of syndication, it’s also not the best SEO strategy [because of the potential for one website to outrank another].”
Regardless of if you consider syndicated content as good for your marketing efforts, or just think it’s spammy, it’s a widely accepted practice in journalism and content marketing. But is it a ranking factor in the search ranking algorithms?
Check out Search Engine Journal’s post about it over here to see what they think about the subject!