Dan Shure, SEO consultant and podcast host, has noticed that there is a fairly large uptick in how many pre-roll and mid-roll ads are being served on YouTube videos that he watched over the last week.
Shure had logged into his Google account, and noticed that YouTube delivered six different ads during a 17 minute video from Maschine Masters channel. Two of the ads were skippable pre-roll ads, two ads that came up about a third of the way through the video, and two more ads were displayed about two-thirds through the video.
Here’s a video from Shure highlighting YouTube’s pre-roll ad notification, specifying two ads: