When you’re working on your SEO campaigns, including mobile in the campaigns are obviously an important aspect of the job. So using mobile and location bid adjustments are important functions of Enhanced Campaigns. These two aspects let advertisers adjust bids for phones and locations at scale with our campaigns.
But what we need to keep in mind is that phone and location are not independent of each other. If we can dissect phone performance by geographic location, we’ll uncover some interesting trends for advertisers to think about when they are using these modifiers.
In the following post link, Andy Taylor shares enlightening data on mobile PPC performance by age and location. Check it out!
Search Engine Land: Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done