The End Times are here. It’s April 21st and Mobilegeddon is upon us, God rest our website’s souls. This is the day that the Google Mobile Friendly Update begins its roll out.
Some of you may be thinking to yourselves, “Oh crap! We didn’t know the update was today!”, or “We still haven’t completed our mobile friendly version of our site yet!” But don’t worry, it isn’t too late. Sure, Google might begin the roll out of their algorithm today, but that doesn’t mean you can’t update your website anymore. If you’re interested, you can check out a previous post done on Search Engine Land that lists the most common questions around the mobile update over here.
There is a post by Google today summarizing their original blog post on February 26th announcing the upcoming update. There is also a post with some details on the French Google Webmaster Blog. This post is the French version of the mobile friendly FAQs. Will there be an English version soon on the Google Webmaster blog? Hopefully.
Something to keep in mind is that, like many of you already know, it could take a few weeks for the update to completely roll out. According to the French Google Webmaster Blog, they said (used Google Translate to translate the text):
You can not definitively determine whether the ranking of your site is affected by this update as soon as April 22. We will begin to deploy mobile optimization update April 21, but it will take about a week for it applies to all pages of the index.
If you go to the Original Source that I have linked below, you can find a couple of videos from SMX where Gary Illyes from Google talked about the upcoming mobile friendly update. Check it out!