The Interactive Video and Experience Protocol (IVEP) Association, a non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens.

As a step toward this goal, IVEP Association has announced that it acquired a startup called ScreenJumper.  This can potentially expand the interactive capabilities of the open source format.

The Association, which was founded last year and based in Toronto and Montreal, is an offshoot of the Toronto-based DubDub, which is a for-profit group that creates shoppable content for video.

[Read the full article on MarTech Today.]

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