For a while, Amazon seemed to not want to release their Prime membership numbers, and this was the case until April 18th when Jeff Bezos, Amazon CEO, confirmed that, in a letter to shareholders, the company had surpassed 100 million paid Prime members globally.

“In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year — both worldwide and in the US,” wrote Bezos.  He said that the company received more new Prime members on Prime Day 2017 (July 11, 2017) than any other day in Amazon’s history.

According to the CEO, the 100 million number reflected the company’s global count of Prime members.  Assuming that the CIRP’s estimate is right, most members that are Prime subscribers reside in US.  According to a survey conducted by Feedvisor earlier this year that involved 1,576 Amazon shoppers, 46 percent of the Prime members were making weekly purchases — with 6 percent making daily purchases.

Bezos even shared employment numbers (it’s reported that Amazon has over 560,000 global employees), providing stats around SMBs on the site.  He said that over 140,000 SMBs that sell on Amazon have surpassed $100,000 in sales i 2017.  Customers have ordered over 40 million items from SMBs worldwide on Prime Day alone.


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