Barry Schwartz sat down with Jeff Selig at his office at Overdrive Interactive to talk about SEO. They discussed the early days of SEO, where they went over things like domaining, spamming, and cloaking. Eventually, things matured, as well as the SEO profession. They spent time talking about this progression.
Soon, Barry and Jeff began going into how to build sites that last, how not to “chase the algorithm” but rather built sites that Google’s algorithms want to rank in the first place. They touched upon the topic of E-A-T and the importance of having experts write or review your content. The two even talked about some of the latest Google algorithm updates and even talked about international SEO.