Barry Schwartz sat with Jennifer Van Iderstyne (@vanetcetera) to talk specifically about SEO. Jennifer has done SEO for over a decade and has worked at some exciting companies over the years.
The two spoke about several different topics in the focus group room at Overit. Topics that were covered include how it is different doing SEO in an SEO in a full-service digital marketing agency when compared to doing SEO in an agency company. Barry and Jennifer also covered the processs of content creaton in SEO, multimedia in SEO and capitalizing on misalignments in SEO.