Consent is a big thing these days, and there are quite a few solutions to manage that consent.

There is another choice being offered by a new open protocol called JLINC.  The protocol was launched on May 25, and was developed over the past three years.  The protocol was launched on the same day the consent-requiring General Data Protection Regulation (GDPR) went into effect.  A beta version of the platform is scheduled for launch later in the year.

The idea behind the protocol is that users will set up and manage their permissions under agreements with vendors, which are called Information Sharing Agreements (ISAs).  These permissions define how the user’s personal data can be used.  The ISAs, which live in a JLINC cloud, has a permissions profile that’s applied to all vendors, or specific to each vendor.

[Read the full article on MarTech Today.]

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