John Morabito, the Director of SEO at Stella Rising, and Barry Schwartz hung out at John’s New York City office to talk about branded search. There are a lot of opportunities for success in search by looking at branded search, such as brand names, product names, and other uses of your names with various keywords.
According to John, many SEOs don’t pay attention to this area and that is a shame since a number of resellers and affiliates typically outrank you for your own products and branded names. What’s worse, competitors can outrank you for these branded keyword phrases. It’s because of this that it is important for you all to be on top of these potentially missed opportunities.
You can also follow John on Twitter @johnmorabitoseo.