Are you able to differentiate between “Paid”, “Earned” and Owned” media channels? Can you utilize each of them in your digital marketing strategies?
Although each type of media channel is different, you want to make sure you understand how each works so you can map out effective strategies so you can really drive home your brand outreach.
The team from SEMRush put together an overview of what each element calls for, as well as content options, and measurement metrics for your marketing strategies.
Check out the complete overview here.
Source – Social Media Today