rand_fishkinOh Google, how the power you wield amuses us.  First you giveth, and then you taketh away.  In this case, after years of doing keyword research, we will never get to see our good friend again  In this case, it’s the exact-match keyword targeting from AdWords.  Why did Google make the decision to take away exact-phrase matching?  We don’t know.  Maybe we’ll never know.  Or perhaps, Google will finally give us an explanation behind their actions.

Either way, it’s happened.  In the latest episode of Whiteboard Friday on Moz.com, we will be hearing a word from Rand Fishkin as he talks about the implications of the change, and tells us what he thinks the most effective research method is going forward form this point.