Facebook-IconAdvertising for your website, or a client’s website is an important way of getting it out there to the masses, and to potential customers.  The first thing you’re probably going to want to work on is AdWords (obviously) so you can get the word out through Google’s search engine and Network about the site.  But after getting that set up and a solid AdWords foundation in place, what would be another great place to get your site noticed even more?

Social networks are a great place for people to gather online to share things they care about.  Because of this, social networks are a great place to get even more exposure.  Unless you’ve been living under a rock, Facebook is a great place to get some advertising in.  There’s a good, built in audience waiting to see what you have to sell.

In an article written for Moz by , wants to help everybody who is either just getting into Facebook advertising, or already deep in the mix by giving up a three step process for decreasing the cost per acquisition on Facebook.  With this process, it’s possible to see a 70% reduction in CPA when following his simple process.

Check out Ben’s Moz article by following the link below!

YouMoz: How To Knock 70% Off Your Facebook CPA