Krakow, Poland-based Kantakt.io opened this week in Berlin what they described as the first beacon-only physical showroom.
The company is billing themselves as “the worlds’ largest provider of beacon technology,” and located The Proximity Studio on the third floor of a building in the trendy Kreuzberg-area of that city. They even have an online version of the Studio, which can’t offer the physical experience of a physical showroom.
In an statement from Kontakt.io Szymon Niemczura, he said that beacons are misunderstood.
He said that most businesses think of beacons as “retail tools for sending coupons.” Because of this thought process, Proximity Studio is designed to educate businesses about how beacons can be used for logistics, healthcare, workspace management, and other non-coupon uses. The reason why Berlin was chosen was because of its tech startup environment, business community, and its growing need for Internet of Things solutions.