There was a piece written last year by Joy Hawkins about SEO companies showing how much they were spamming Google Maps and giving the industry a bad name.
Lately, it seems that this level of spam or worse is seen in the legal industry. If you’re an attorney or a marketing agency working with attorneys, you should probably pay attention.
There are some folks who believe that Google isn’t the best place to hire an attorney, or trust my money and my life. It would seem that there is some pretty unreliable information on the search engine, as well as fabricated reviews, such as fake reviews, listings and photos.