We all know that Google will show special results for an open-ended search for goods or services when it knows your location, as well as when you add a phrase such as “near me” or “San Diego.” The question is, does this mobile, location-centric search really translate into real-world business outcomes?
The white paper, whose contents range from awareness to consideration to conversion and finally advocacy, shows how large brands are able to ake advantage of their many locations on Google to drive more offline sales.
Check out Digital Marketing Depot to download your copy.