There was some news that came about yesterday that Google has been using a machine-learning artificial intelligence system that they call “RankBrain,” which helps to sort through its search results. Honestly, when I first heard about this, all I could think of was the movie, Terminator, and how artificial intelligence became so advanced that it became self-aware and began fighting back. But then again, that’s just me and my weird brain.
But let’s get back to the subject, shall we? There will undoubtedly be some folks wondering not only how RankBrain works, but how it fits into Google’s overall ranking system. Luckily, Danny Sullivan has created a FAQ post that centers around RankBrain, and from there, we will learn all about it.
In the post, the information presented to us originated from these sources:
- A Bloomberg story that broke the story yesterday about RankBrain
- Google themselves, when they provided Search Engine Land with information about it
- Search Engine’s own knowledge and best assumptions in place were Google hadn’t given up the answers.
So go ahead and check out Danny’s FAQ on Search Engine Land if you’d like to find out more about Google’s RankBrain intelligence system with the post link below.
Search Engine Land: FAQ: All About The New Google RankBrain Algorithm