There some out there in the SEO market that feels that “natural link building” is a bit of an oxymoron. Basically, the idea goes that if you have to go out of your way to get a link, how can it be considered a “natural link”? But of course, not all people think this way. Those people would be on the other side of the argument, believing that obtaining links through link building strategies is totally fine. The people who come to your site due to your “natural link building” are still considered to be natural.
Eric Ward, the writer of a Search Engine Land article entitled Link Building At The Speed Of Natural, is somebody who feels that natural link building is totally fine. You have to move beyond this argument. There are businesses and money that are being gained and lost based on the algorithm that is claimed to be looking for “naturalness” among the signals it finds in code that bots look at all the time.
Eric’s article goes into further detail about natural link building, discussing some examples of natural link building, as well as speeding up the “naturalness” of content link building. To read Eric’s work, you can follow the link below: