Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday

I have a riddle for you all this Friday!

What do you get when you cross the moving of a webpage up in rankings by pointing links to it with the removal of those links after the ranking changed happened?

Don’t know the answer?  It’s a phenomena called “link echoes”!  Actually, I know that isn’t really a very humorous joke, but it’s certainly a truth.  These link echoes are also known as “link ghosts” as well.  This phenomenon was something that was illustrated by a project by Moz’s Rand Fishkin.

Why does this happen?  Why doesn’t the page or website go back down to the rank it was before once the link gets deleted?

In this episode of Whiteboard Friday, Rand explains what’s going on.

Oh, and it looks like there is a bit.ly link that Rand mentions in the video that apparently isn’t accurate, so you can find the actual link here.