LinkedIn is a great platform for your B2B marketing. Specifically, LinkedIn Message Ads are a great source of marketing potential because it can be personalized as users receive message directly to their inbox. Because of this personalized messaging, you’ll see an increased amount of interaction with the ad. Coupled with good ad copy, you will have a better chance of a click or conversion.

Check out the following video to learn how to create a Linked Messaging Ad. You’ll also see tips and the best practices that will increase your lead generation on LinkedIn.