Any business that runs Dynamic Ads on LinkedIn can now create, manage and track campaigns through the Campaign Manager platform.
LinkedIn’s Dynamic Ads run on the professional networking site’s desktop feed and are customized per the viewer using publicly available information from the LinkedIn user’s profile.
“Creative is automatically personalized with each member’s profile info, like their photo, first name, company, job title and more,” LinkedIn Principal Product Manager Ayusman Sarangi said in a statement. “You can add macros — data mapping tools — for even greater customization capabilities.”
Two things built into Dynamic Ads include pre-built templates and auto-translation capabilities.According to Sarangi, LinkedIn’s Dynamic Ads have delivered up to two times the click-through rate of traditional display ads.
Now, with the added ability to run A/B tests and track campaign results using the Campaign Manager, LinkedIn advertisers will be able to better gauge how their Dynamic Ads are performing on the professional networking platform.